AXA Main Flow

Simplifying Insurance Customer Journeys

CRM

Insurance is one of the most challenging industries when it comes to managing customer journeys. From lead generation to policy onboarding and claims management, the processes are often lengthy and complex. With WhatsApp as a conversational ally, we demonstrated how a streamlined flow can simplify every touchpoint. Through an intuitive chatbot, leads are guided seamlessly from initial inquiries to policy selection, while existing clients can access real-time support for claims, renewals, or updates. The result? A smoother, more personalized customer experience that reduces friction, enhances satisfaction, and improves retention in this highly competitive sector.