To reduce the cost of lead acquisition for Sage, we implemented a WhatsApp-based strategy designed to increase lead conversion rates and decrease the unreachability of leads captured through landing pages. By integrating WhatsApp as a direct communication channel, we enabled faster responses and personalized interactions, effectively engaging potential clients in real-time. This approach not only enhanced the user experience but also boosted conversion rates, resulting in more leads being qualified and converted, all while significantly lowering the cost of acquisition. The seamless connection provided by WhatsApp allowed Sage to build stronger relationships with prospects, improving overall efficiency in their lead management process
