During an exhibition at Université Mohammed VI, AXA took visitor interaction to the next level with a simple yet innovative approach. By scanning a QR code strategically placed throughout the venue, attendees were instantly transported into AXA's digital universe. Through a tailored WhatsApp chatbot, visitors could explore the brand’s insurance programs, receive personalized recommendations, and even schedule follow-ups—all in a seamless, engaging, and tech-forward manner. This activation not only enhanced brand visibility but also demonstrated how digital tools can elevate customer engagement in real-world settings.
