Fiat Doblo, as part of Fiat’s broader strategic communication, chose football as a key territory to connect with Moroccan consumers. To activate this territory, we developed an engaging football quiz in collaboration with Morocco’s most popular sports radio station. The quiz focused on El Botola, the national football tournament, and its legendary clubs. Through this activation, Fiat successfully engaged listeners by offering an interactive and entertaining experience, while simultaneously strengthening its brand association with football culture in Morocco. The partnership with the radio station also amplified the quiz’s reach, generating excitement and fostering brand loyalty through the shared passion for football.
